Maximilian is starting a Shopping campaign for winter sports to sell skis, which are also listed in his campaign for mountain tourism. Maximilian has a specific budget just for his winter sports campaign. When skis are shown, he wants the bid to come from his winter sports campaign. Maximilian should:

  • add “mountain tourism” to his negative keywords during the winter sports campaign
  • make the winter sports campaign high priority and the mountain tourism low priority
  • make his winter sports budget high priority by adding his mountain tourism budget to it
  • prioritize his Shopping campaigns according to seasons rather than geography

The correct answer is:

  • make the winter sports campaign high priority and the mountain tourism low priority.

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