Marta wants to create a TrueView for action campaign to grow sales of her products. She knows her history with YouTube conversions will determine which smart bidding option she’ll have to use. What are the two smart bidding options available in TrueView for action campaigns?

  • Cost-per-thousand impression and Maximize Clicks
  • Max Conversions and target cost-per-acquisition
  • Target impression share and cost-per-view
  • Cost-per-click and target return on ad spend

The correct answer is:

  • Max Conversions and target cost-per-acquisition.

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