Marta is an advertiser running campaigns focused on improving consideration metrics of their promoted and brand halo products. Which metrics would be most useful to measure consideration from her campaign?
- Click-through rate
- Detail page views, Detail Page view rate, Add to carts, Add to cart rate
- Total DPVs, Total DPVR, Total Add to carts, Total ATCR
- Impressions
The correct answer is:
- Total DPVs, Total DPVR, Total Add to carts, Total ATCR.
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