You manage marketing within a direct-to-consumer auto parts company and are aiming to drive sales online. What technique should you use to connect with viewers through video ads?

• You should feature products in only the first and last five seconds.
• You should keep the value proposition and use case precise.
• You should avoid humor as it’s more subjective.
• You should focus on audio and supers to reinforce your message.

The correct answer is:

• You should keep the value proposition and use case precise.

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