A marketer is expanding an ad campaign for a tea shop with the help of new creatives. Which set of steps are relevant in the creative-serving process?

  • The marketer should use creative rotation rules, creative weight, and creative type.
  • The marketer should use creative rotation rules, creative flight dates, and creative scheduling.
  • The marketer should use creative rotation rules, creative weight, and creative scheduling.
  • The marketer should use creative length, creative weight, and creative scheduling.

The correct answer is:

  • The marketer should use creative rotation rules, creative weight, and creative scheduling.

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