Marissa is the marketing lead for a popular free-to-play mobile game. Her goal is to increase revenue that her company earns from in-game purchases. What should Marissa optimize for in her universal app campaign?

  • Get new users who most likely complete in-app actions.
  • Google Play Store optimization
  • Target cost per install (tCPI)
  • Get new users for her app.

The correct answer is:

  • Get new users who most likely complete in-app actions.

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