Maria has noticed that her ads are not appearing as high on the search engine results page as they used to. Which of the following could Maria do to improve her ads’ position?

  • Increase her bids
  • Rename her campaigns and ad groups
  • Improve the click-through rate by improving her ad copy
  • Improve her ad relevance

The correct answer is:

  • Increase her bids
  • Improve the click-through rate by improving her ad copy
  • Improve her ad relevance

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