Maria has been working on improving the mobile experience for FarmCub. The owner of FarmCub is interested in quantifying the impact that Maria’s work has had. Maria knows that one way of doing this is to calculate the relative mobile conversion rate (rel mCvR). How can Maria calculate rel mCvR for FarmCub?

  • By dividing the mobile conversion rate by the desktop conversion rate
  • By multiplying the desktop conversion rate by the mobile conversion rate
  • By dividing the desktop conversion rate by the mobile conversion rate
  • By multiplying the mobile conversion rate by the desktop conversion rate

The correct answer is:

  • By dividing the mobile conversion rate by the desktop conversion rate.

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