Manuel is a seller running a Sponsored Brands campaign for his smartwatch. His CPC bid is $0.85. He is the highest bidder in the auction, with the second highest bid being $0.78. Which of the following is Manuel likely to pay in this instance?

  • $0.86
  • $0.77
  • $0.85
  • $0.79

The correct answer is:

  • $0.79

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