You’re making a video ad to generate leads for a cleaning services company. How should you present the ask for viewers to take action?

• Convey multiple messages to resonate with the masses.
• Humanize the ad with customer testimonials.
• Introduce the product or problem, then folllow up with a relevant call-to-action.
• Provide multiple options for how viewers can take action.

The correct answer is:

• Introduce the product or problem, then folllow up with a relevant call-to-action

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