Madison owns a retail clothing store. Her marketing consultant says that with all the technology at their disposal, customers will go back and forth across multiple channels before choosing to buy an outfit at her store. The consultant recommends that Madison think about her customer’s journey before they actually arrive at her store. Which type of strategy is Madison’s marketing director suggesting to help her drive sales at her physical location?

  • Search optimization
  • Website-to-email
  • Lead manipulation
  • Online-to-offline

The correct answer is:

  • Online-to-offline.

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