Lydia is determined to transform their business, Naturentic, into a user-focused organization. Which of the following is a key characteristic of a user-focused organization?

  • Investing heavily in developer resources
  • Having the marketer take sole responsibility of making user-centric design
  • Segmenting teams internally to drive individual focus
  • Creating a continuous cycle of listening to users, testing and iterating

The correct answer is:

  • Creating a continuous cycle of listening to users, testing and iterating.

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