AI-Powered Shopping Ads Certification

Lisa wants to know if, after viewing her Shopping ad, people are buying the shoes listed in the ad. She should:

August 11, 2019February 11, 2020 Certificate Land

set up conversion tracking
use enhanced cost-per-click (ECPC) bidding
run an Auction insights report
run an Ad performance report

The correct answer is:

set up conversion tracking.

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A client is using manual bidding for its Shopping campaign and you decide to use target return on ad spend (ROAS) to take advantage of AdWords’ automated bidding features. Before you begin using target ROAS, you need to make sure that: →