100% Free Updated LinkedIn SEO Skill Assessment Certification Exam Questions & Answers.
SEO Skill Assessment Details:
15 multiple-choice questions
1.5 minutes per question
Score in the top 30% to earn a badge
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✅ When developing a backlink strategy, what approach would be most beneficial?
- Guest post the article to as many sites as possible
- Create an infographics and share it with relevant bloggers
- Create diverse and unnatural links
- Distribute links in comment sections of websites
✅ What is a key reason the URL domain.com/apparel/jackets is preferable to the URL domain.com/p=141?
- It is longer
- It is not preferable
- It uses structured markup
- It is readable to a human
✅ Which HTTP response status code would indicate a page has been moved permanently?
✅ You notice a website is serving HTML to a Search Engine than to a human user. What is this an example of?
- Spam injection
- Sneaky Redirect
✅ What would significantly improve Google’s ability to a non-YouTube video in its Search Results?
- Provide a 150 x 80 pixel thumbnail image
- Add Schema.org VideoObject
- Convert .mp4 videos to .mov
✅ Google primarily determines indexing and ranking by crawling which version of a page?
- Responsive version
- Submitted version
- Mobile version
- Desktop version
✅ You want to identify which US state has the most search interest for a particular keyword. What tool would help you determine this?
- Google Analytics
- Google Keyword Planner
- Google Search Console
- Google Trends
✅ You want to block crawlers from accessing your entire website. What robots.txt entry would you use?
- markdown User-agent: Allbots Disallow: \* “` ““
- markdown User-agent: / Disallow: \* “` ““
- markdown User-agent: / Disallow: “` ““
- markdown User-agent: \* Disallow: / “` ““
✅ Which results is most likely if you use an interstitial pop-up that requires a user to take action before you load the content of the page?
- Both the pop-up and the content of the page will be indexed
- The pop-up will be indexed instead of the desired body content
- An interstitial pop-up is treated the same as a soft 404
- The pop-up will be ignored, and the content of the page will be indexed correctly
✅ You notice a particular product in an e-commerce storefront is no longer indexed despite no technical issues. What is a likely reason for this?
- No title or meta description tags were provided
- The Keywords is too competitive
- Robots.txt is configured to allow access
- The product is out of stock
✅ Which approach is not advisable to Geo-targeting your website?
- Using a gTLD with subdomain
- using URL parameters
- Using a ccTLD
- Using a gTLD with a subdirectory
✅ You have been asked to help a big e-commerce brand optimize their website for search engines. They currently have thousands of products listed on their website. What is your most appropriate first step?
- Recommend that they add more products
- WOrd on compressing image files
- 302 redirect all product pages to URL that contains target keywords
- 302 redirect all product ages to a URL that contains target keywords
- Register the business with a Google My Business account.
✅ What Does The Term “Sandbox” Mean In SEO?
- The Box With Paid Ads That Appear When You Perform A Search.
- This Is Where Sites Are Kept Till They Get Mature Enough To Be Included In The Top Rankings For A Particular Keyword
- A Special Category Of Sites That Are Listed In Kid-safe Searches
- The First 10 Search Results For A Particular Keyword.
✅ What Is Anchor Text?
- It Is The Main Body Of Text On A Particular Web Page
- It Is The Text Within The Left Or Top Panel Of A Web Page
- It Is The Visible Text That Is Hyper Linked To Another Page
- It Is The Most Prominent Text On The Page That The Search Engines Use To Assign A Title To The Page
✅ Which Google search query should be used to return only PDF documents that reference Microsoft?
- Microsoft + .pdf
- “Microsoft” + “pdf”
- Microsoft AND “pdf”
- Microsoft filetype:pdf
✅ Which link is not crawlable?
- <a href=”http://domain.com”>
- <a onclick=”newwin(‘domain.com’)”>
- <a href=”http://domain.com” class=”blue”>
- <a href=”../category-2/page”>
✅ Which choice represents the best header structure?
- markdown H1: How to Bak Bagels H2: Ingredients H3: Dry Ingredients H4: Wet Ingredients H2: Instructions H6: Reviews “` ““
- markdown H1: How to Bak Bagels H1: Ingredients H1: Dry Ingredients H1: Wet Ingredients H1: Instructions H2: Reviews “` ““
- markdown H1: How to Bak Bagels H2: Ingredients H3: Dry Ingredients H3: Wet Ingredients H2: Instructions H2: Reviews “` ““
- markdown H1: How to Bak Bagels H2: Ingredients H4: Dry Ingredients H5: Wet Ingredients H6: Instructions H1: Reviews “` ““
✅ All byline dates articles are suddenly no longer visible on a website’s listing within Google Search. Assuming no changes have been made to the site programming or content, what is the most likely cause?
- The site has been delisted from Google Search
- The site kept updating the date to make the content appear fresh, without changing the content.
- The articles have aged more than 365 days without any significant updates to the content or the site.
- A Google New sitemap was not provided within 30 days of setting up a Publisher Center account
✅ All bylone dates for articles are suddenly no longer visible on a website’s listing within Google Search. Assuming no changes have been made to the site programming or content, what is the most likely cause?
- The site has been delisted from Google Search
- A Google News sitemap was not provided within 30 days of setting up a publisher center account
- The site kept updating the dates to make the content appear fres, without changing
- The articles have aged more than 365 days without any significant updates to the content or the site
✅ When creating accessible video content, what should you consider including?
- Flash Player
- event tracking
✅ You are optimizing a website that sells supplies for banking donuts. Which approach is most appropriate to drive more organic traffic?
- Buy donutbakingsupplies.com and 301 redirect to your website
- Add the keyword “donut supplies” to every page.
- Create a new blog with high-quality donut recipes
- Join a link farm to rapidly build inbounnd links.
✅ Why is it important to be mindful of outbound follow links?
- There is a limit to how many links you can create.
- all of these answers
- Any follow links reduce your PageRank by 1.
- Your site’s reputation is tied to the sites you link to.
✅ Which statement is true about JSON-LD?
- It has no relation to JSON.
- It is the only structured data format available.
- It is considered the most complicated approach to adding structured data.
- It is Google’s preferred structured data format.
✅ What is a key reason why duplicate content might cause an issue with ranking?
- It creates an inability to use canonical URLs, which dramatically reduces crawl effectiveness,
- It requires using a 302 redirect, which dilutes PageRank.
- It triggers an immediate manual action penalty, which delists an entire domain until the duplicate content is removed.
- It makes it difficult for a search engine to determine the original and authoritative content source.
✅ What attribute would you use to describe the content of an image?
✅ You are researching keywords for a client and creating list for an optimization plan. Which is not a recommended method of creating keyword lists?
- synonyms and related words
- queries about benefits, features, problems
- how-to and question-based queries
- focusing on only high-volume, high-popularity words
✅ You want to get a rough idea of how many searches per month a particular search term gets. Which tool do you use?
- Google Keyword Planner
- Google Tag Manager
- Google Search Console
- Google Suggest
✅ Changing the title tag and/or meta description will have a measurable impact on your ____.
✅ How do keywords change as people progress through the buying cycle?
- They move from simple to more comples as searchers gather more information and then refine their choices.
- The stay simple, as searchers try to use as few words as possible.
- The keywords do not change much at all.
- They move from complex to simple, as searchers find answers to their questions.
✅ Which technique is an example of black hat SEO?
- keyword research
- useful content
- on-page optimization
✅ A local accountant wants to start attracting more business directly from Google organic search. What is the best piece of advice to give to her?
- Use the pharse “local accountant” as a keyword to focus her website on.
- Focus on short-tail keywords.
- Register her business with a Google My Business account.
- Leave a link to her website in the blog comments of popular accounting websites.
✅ What is the anchor text in this code sample?
- Blue Gloves
✅ ________ analysis allows you to review requests made to your web server to identify insights such as how ofter a crawler arrives, what pages have 404 errors, and most crawled pages
- Log file
- Cron job
- Resource packet
✅ Which page title references content that is evergreen
- Mega List of Teams Going to the Olympics
- Complete Coverage of Microsoft’s Latest Announcement
- The Future of SEO in 2020
- How to Reheat Pizza
✅ You load a page and start reading an article, and suddenly the content on the page moves. What metric is used to quantify this impact on user experience?
- First Meaningful Paint (FMP)
- Recalculated Style Timing (RST)
- Latent Loading Signal (LLS)
- Cumulative Layout Shift (CLS)
✅ What is this code is an example of?
“name”: “Bradley Corp.”,
“contactType”: “Customer service”
- meta tag
- HTTP response
- XML sitemap
- structured data
✅ Which search query would be most difficult to determine search intent?
- XBox live coupon
- Microsoft Office 365
- LinkedIn login
- LAX airport directions
✅ When you conduct a search, what are the bolded words within the search listing description?
- suggested search terms
- related search queries
- keywords that match the search query
- words with a tag assigned in their meta description
✅ Which acronym is used to describe the page a user sees after submitting a search?
- SERT (Search Engine Results Page)
✅ Which statement is true regarding the use of social signals, such as LinkedIn shares, by Google in its ranking algorithm?
- Google does not use social signals to determine rank
- Social signals are identical to backlinks
- Social signals are used to determine topic authority
- Social signals proide a benefit only if they have structured data markup
✅ A user clicks an internal link resulting in this redirect chain: http://domain.com -> https://domain.com -> https://domain.com/. In this example, what is being consumed unnecessarily?
- redirect allotment
- crawl budget
- velocity scale
- domain authority
✅ You are planning for the development of an e-commerce website. Which approach will be more beneficial for rankings?
- Optimize the front page of your website to drive traffic from all category search terms.
- Optimize product category pages to drive traffic from individual category search terms.
- Optimize all pages on the site for all category search terms.
- Optimize product pages to drive traffic from individual category search terms.
✅ You want to block crwlers from accessing your entire website. What robots.txt entry would you use?
- User-agent: Allbots Disallow: * “` ““
- User-agent: / Disallow: * “` ““
- User-agent: * Disallow: “` ““
- User-agent: * Disallow: / “` ““
✅ What is the relationship of click depth to PageRank?
- The deeper the click depth, the lower the PageRank
- PageRank and click depth have no relation
- The deeper the click depth, the higher the PageRank
- Click depth and PageRank are equal
✅ What is a popular technique for writing content with the goal of having it appear in a features snippet?
- Write the question in a headline tag, and then answer it below in a format that matches the snippet type.
- Use the features snippet schema and apply an object that matches the correct snippet type.
- Google manually generates featured snippets, so there is no special technique.
- Submit the content through Google Search Console, and tag it with the correct snippet type.
✅ What is an example of a Google search result that can be found in position zero?
- Google Ads result
- featured snippet
- related searches
✅ Which approach is not advisable to geotargeting your website?
- using a gTLD with a subdirectory
- using URL parameters
- using a gTLD with subdomain
- using a ccTLD
✅ What is a common best practice for handling search result pages on a blog’s built-in site search?
- Set site research results to no-index.
- Do not use site search.
- Set site search to 404.
- Add a canonical from the search result page to the home page.