Let’s say you’re looking to increase the visibility of your company blog. What, in addition to SEO tactics, could you do to make it easy for people to organically find your previously published posts?

  • Link internally to previously published blog posts
  • Paid Boost via Google AdWords for underperforming posts
  • None of these
  • Embed pixels into all old blog posts
  • Hire a skywriter and graffiti artist
  • Email a blog link to all captured leads
  • Republish old articles with different headlines

The correct answer is:

  • Link internally to previously published blog posts.

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