If the leads your marketing team produces are consistently low quality, which of the following is the BEST way to improve your lead quality?
- Optimize your messaging to stop attracting the wrong people.
- Lower your lead qualification standards.
- Nurture the leads until they’re a better fit.
- Generate a higher number of leads so that more good-fit leads will be brought in.
The correct answer is:
- Optimize your messaging to stop attracting the wrong people.
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