Kris is managing a campaign where one of the line items is beating the performance goal, yet underdelivering. Which of the following is the recommended approach?

• Shift budget from that line item to higher performing line items.
• Increase frequency cap on that line item to serve more impressions.
• Decrease frequency cap on that line item to serve less impressions.
• Maintain bids and frequency caps.

The correct answer is:

• Increase frequency cap on that line item to serve more impressions.

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