When broadcasting live on social, keep in mind that the best broadcasts are ones that feel like a conversation between brand and viewer. Unlike other forms of social video, you’ll get more views and engagement if your video ________________.

  • uses unusual lighting and sound effects.
  • is full of interesting transitions and editing techniques.
  • includes a pdf attachment with details from the broadcast.
  • is short and action packed.
  • is longer and repeats key points.

The correct answer is:

  • is longer and repeats key points.

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