Karen’s washing machine broke, so she’s conducting a search on Google to find a new one. She sees a number of Google Search Ads for washing machines in the results. Which of the following make up some of the parameters that the Google Search Ads auction uses to determine what ads Karen sees? (Choose two.)

  • Campaign type
  • Advertiser campaign count
  • Size of ad group
  • Ad relevance
  • Advertiser bid

The correct answer is:

  • Ad relevance.
  • Advertiser bid.

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