Jonathan, who has a Bay Area sailing excursion business, notices that his text ads show below a competitor’s in search results when people enter keywords like “sailing excursions on San Francisco Bay.” Which automated bid strategy could help him attain the top position?

  •  Target outranking share
  •  Enhanced cost-per-click (ECPC)
  •  Maximize clicks
  •  Target return on ad spend (ROAS)

The correct answer is:

  • Target outranking share.