Jerry wants DoubleClick to automatically adjust keyword bids based on the dollar value of Ultimate SnowShoes products that users have researched. What feature allows him to do this?

  • Adaptive geo-targeting
  • Remarketing lists for search ads (RLSA)
  • Programmatic remarketing
  • Portfolio bidding

The correct answer is:

  • Remarketing lists for search ads (RLSA).

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