Jerry understands that expected click-through rate is one of three main factors that determine the quality score of an ad. What are the two other main factors that jerry should focus on to improve the quality score of his ads? (choose two.)

  • Ad relevance
  • Conversion rate
  • Bid amount
  • Ad dimensions
  • Ad landing page experience

The correct answer is:

  • Ad relevance.
  • Bid amount.

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