Jerry is the marketer for, an online auction site. Revenue from the site is at an all-time low. The VP of marketing is demanding an explanation. Jerry suspects the site isn’t as user-friendly as it could be. Google Analytics shows that exit rates are high. Jerry would like to better understand how users move through the website. Which category of Google Analytics reports can give Jerry that information?

  • Conversions reports
  • Audience reports
  • Flow visualization reports
  • Attribution reports

The correct answer is:

  • Flow visualization reports.

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