James has a campaign for an online training course and wants to understand how his campaigns are driving course sales and lesson sign-ups. What information can he learn from conversion tracking? (Choose 2)

(Select All Correct Responses)

  • How many people saw the ad
  • Which age group and gender is more likely to sign up for a course after seeing the ad
  • How many people sign up for lessons after seeing the ad
  • How many liked the ad

The correct answers are:

  • How many people saw the ad.
  • How many people sign up for lessons after seeing the ad.

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