Ivan is about to launch a customer campaign across three sites with multiple banner sizes and a budget allocated per site. The most effective way for Ivan to traffic the campaign and track overall data and spend per site would be to:

  • Group placements in packages for each site
  • Place all ads in one delivery group per site
  • Divide the budget per placement and enter it as a unit limit
  • Inform the customer this is not possible

The correct answer is:

  • Group placements in packages for each site.

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