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Amazon DSP Advanced Certification 

Is it a best practice to select multiple private marketplace deals on the same line item?

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  • You should separate deals into their own line items. Deals can have varying floors which can require customized settings for each line item.
  • You should group all deals into a single line since it saves time.
  • Amazon DSP will know the specific bid settings for the various deals running on the same line item.

The correct answer is:

  • You should separate deals into their own line items. Deals can have varying floors which can require customized settings for each line item.

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