All of the following are ways to involve your sales team in the content creation process EXCEPT:

  • Have individual sales reps take turns acting as content manager.
  • Have the sales team send the marketing team the content they’ve already created.
  • Have the sales team BCC the marketing team when they answer questions asked by prospects.
  • Have your content manager interview members of the sales team.

The correct answer is:

  • Have individual sales reps take turns acting as content manager.

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