All of the following are ways to involve your sales team in the content creation process EXCEPT:
- Have individual sales reps take turns acting as content manager.
- Have the sales team send the marketing team the content they’ve already created.
- Have the sales team BCC the marketing team when they answer questions asked by prospects.
- Have your content manager interview members of the sales team.
The correct answer is:
- Have individual sales reps take turns acting as content manager.
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