In which scenario will you use the video impressions or video starts metric within Campaign Manager 360?

  • You’re working with a painting company running a new campaign. They’re running video ads and want to determine how many users watched the third quartile of the video ad.
  • Your beverage distributor client is launching a video campaign. They’re running video ads and want to determine how many users watched the first quartile of the video ad.
  • Your footwear client has a new line of basketball sneakers launching soon. They’re running video ads and want to see how many impressions their video ad received.
  • You’re working with a national vegetable distributor launching a new vegetable product. They’re running video ads and want to know how many users watched the video ad in its entirety.

The correct answer is:

  • Your footwear client has a new line of basketball sneakers launching soon. They’re running video ads and want to see how many impressions their video ad received.

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