In what situation would you use the video impressions or video starts metric from Campaign Manager 360?

  • Your lawncare client is opening a franchise in a new region. They’re running a video ad and want to determine how many impressions their video ad received.
  • Your glassware client is kicking off a video campaign for their new line of tumblers. From this campaign, they’d like to find out how many people watched to the midpoint of the video ad.
  • You’re working with a new carpentry business client starting a new video ad campaign. Your client wants to figure out how many people have watched to the third quartile of their ad.
  • You’re working with a regional car wash chain. They’ve included video ads in their campaign and would like to know how many people have watched the video in full.

The correct answer is:

  • Your lawncare client is opening a franchise in a new region. They’re running a video ad and want to determine how many impressions their video ad received.

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