In the @FootballManager example, how did @SIgames drive awareness across Europe to promote #FM21ReleaseDay?

  • They used Trend Takeover+ and artificial intelligence to gain attention and engage with their audience.
  • They used a team of gaming influencers to live stream the launch of their new initiative on Twitter.
  • They used animated GIFs that were Retweeted by fans.
  • They used Twitter Promoted Video.

The correct answer is:

  • They used Trend Takeover+ and artificial intelligence to gain attention and engage with their audience.

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