In an A/B test, what are you testing?

  • A/B testing is a type of marketing experiment where you test two or more versions of assets against different segments of your audience over a set period of time.
  • A/B testing is a type of marketing experiment where you test up to five variations of a website asset against different segments of your audience, continuously.
  • A/B testing is a type of marketing experiment where you surface a variation of an asset that embodies your brand.
  • A/B testing is a type of marketing experiment where you create two different websites, featuring very different brand voices.

The correct answer is:

  • A/B testing is a type of marketing experiment where you test two or more versions of assets against different segments of your audience over a set period of time.

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