Imagine a customer has downloaded an app made by their local hardware store. How could that business connect with their audience through the app?

  • Call the customer when there is an offer they’d enjoy
  • See where their customers are and monitor their shopping behaviours
  • Send them offers when they enter a certain geographical area
  • Add items to their in-app basket that you think they’d like

The correct answer is:

  • Send them offers when they enter a certain geographical area.

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