If your key business goal is to get people to book rooms at your guesthouse, what data are you most likely to be interested in?

  • How long people spend on your ‘How To Find Us’ page
  • Which day of the week is most popular for bookings
  • Whether your funny Tweet goes viral
  • How many people visiting your site book a room with you

The correct answer is:

  • How many people visiting your site book a room with you.

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