If your client runs a car dealership and wants to increase brand awareness among auto enthusiasts, which bidding type would you suggest?

  • Cost–per–day (CPD)
  • Cost–per–view (CPV)
  • Viewable cost–per–thousand impressions (vCPM)
  • Target cost–per–acquisition (CPA)

The correct answer is:

  • Viewable cost–per–thousand impressions (vCPM).

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