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Bing Accreditation Exam Answer 

If your ad rank is doing poorly even though your click-through rate is high, what should you do to improve your campaign?

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  • Decrease your keyword bid prices.
  • Increase your keyword bid prices.
  • Place your ads in different ad groups.
  • Reassess your keyword selection.

The correct answer is:

  • Increase your keyword bid prices.

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