If you want to boost conversion rates and you’ve already identified important audiences that have a high rate of conversion in your video campaign, how could you use Google’s experimentation tool to achieve your goal?

• Test multiple creatives against two important audience segments.
• Test the same creative against two important audience segments.
• Test multiple creatives against one important audience segment.
• Test one creative against all important audience segments.

The correct answer is:

• Test multiple creatives against one important audience segment.

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