If you see an Established Player has neglected Facebook and Instagram as a channel, what does that teach you?
- The channel must not be worth much since an existing giant isnāt bothering with it.
- The channel must be overly complicated and will require a lot of time and monetary investment to do well.
- The channel represents an opportunity to gain market share with limited resistance.
The correct answer is:
- The channel represents an opportunity to gain market share with limited resistance.
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