If you find yourself with a lot of poor-fit leads, all of the following are good ways to solve this problem EXCEPT:
- Send the leads to sales for further qualification.
- Look for bad-lead sources and turn them off.
- Revisit your ideal buyer profile and make your definition of “fit” less stringent.
- Find ways to improve the messaging in your marketing content.
The correct answer is:
- Send the leads to sales for further qualification.
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