If one of your site’s paid traffic sources had a low ecommerce conversion rate, which actions should you take? (select two)

  • Immediately stop investing in marketing for the source.
  • Immediately increase marketing spend for the source.
  • Determine whether the traffic source fulfills other site goals.
  • Determine whether the source assists in conversions.

The correct answer is:

  • Determine whether the traffic source fulfills other site goals.
  • Determine whether the source assists in conversions.

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