If an advertiser doesn’t want to add remarketing tags to a webs/ite, why would Customer Match be a good fit for them?

  • Customer Match allows you to reach people who have been to your website
  • Customer Match allows you to reach people who haven’t been to your website yet
  • Customer Match relies on your own data instead of a remarketing tag
  • It wouldn’t be a good fit. You have to tag your website to use Customer Match

The correct answer is:

  • Customer Match relies on your own data instead of a remarketing tag.

🎓 Get all the latest and 100% correct Google Ads Search Certification Exam Answers