How would you focus on a more specific audience for a given ad group or campaign?

  • Build a negative keyword list.
  • Narrow the scope of keywords, geographic targeting and/or remarketing in paid search.
  • Increase your budget
  • Increase your keyword bid prices
  • None of the above

The correct answer is:

  • Narrow the scope of keywords, geographic targeting and/or remarketing in paid search.

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