How would you explain the importance of ad impressions to a client who’s concerned that her Search Network campaign is generating impressions but no clicks?

•  They can give her an idea of how often her ad is shown to potential customers
•  They can give her an idea of how often someone clicked on her ad
•  They can help her calculate how often someone clicked on her ad and then converted
•  They can help her evaluate how engaging her ad is to potential customers

The correct answer is:

• They can give her an idea of how often her ad is shown to potential customers.