How would you determine the clickthrough rate (CTR) for a client’s search ads?
- Divide the number of impressions the ad gets by the number of clicks it gets
- Evaluate the number of clicks the ad accrues per day
- Divide the number of clicks the ad gets by the number of impressions it gets
- Divide the number of impressions the ad gets by its average position
The correct answer is:
- Divide the number of clicks the ad gets by the number of impressions it gets.
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