How would you determine the clickthrough rate (CTR) for a client’s search ads?

  •  Divide the number of impressions the ad gets by the number of clicks it gets
  •  Evaluate the number of clicks the ad accrues per day
  •  Divide the number of clicks the ad gets by the number of impressions it gets
  •  Divide the number of impressions the ad gets by its average position

The correct answer is:

  • Divide the number of clicks the ad gets by the number of impressions it gets.

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