You work for a creative agency and are aiming to grow consideration for a software company’s project management product. How should you approach making this video ad?

• Share multiple messages about the many ways this product solves a problem.
• Use product demos and how-to’s to put the product in context.
• Make people core to the story and keep branding subtle.
• Use technical jargon that will resonate with important audiences.

The correct answer is:

• Use product demos and how-to’s to put the product in context.

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