How should you approach creative effectiveness in order to boost performance of video campaigns?

• Start with all-new video ad creative that’s already working well for other platforms.
• Continue running campaigns with existing creative and slowly introduce new variations.
• Use research-backed creative guidelines and iterate with experimentation.
• Run an experiment with existing creative and use whichever one performs best.

The correct answer is:

• Use research-backed creative guidelines and iterate with experimentation.

🎓 Get all the latest and updated Google Ads Creative Certification Answers