How might you incorporate the audience into a mission statement?

  • Appeal to a universal audience so that the channel can grow quickly.
  • Always call out the gender and age range that sounds favorable to advertisers.
  • Identify the target audience and why they would be interested in the channel.
  • Avoid mentioning the audience because you may not know who is watching.

The correct answer is:

  • Identify the target audience and why they would be interested in the channel.

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