Facebook is the copacetic platform when it comes to generating more traffic for the business. Gone are the days when people used to create banner ads for display on the streets. These methods are becoming obsolete today. The world is riding high on the success of social media, which is capable of helping businesses with their marketing issues, movie stars with their popularity issues and politicians with their trust issues. Social media can handle it all, especially Facebook, which is the king of social media.
There are more people on Facebook than on any other website every day, so you can imagine what kind of popularity it has. Facebook has become a popular destination for small, medium and large corporations because they can set up their Ad campaigns on Facebook and target the right audience in order to generate more revenue. This isn’t a simple process and can backfire if done in the wrong way. In this article, I will discuss how you can laser target audiences in Facebook Ads so as to achieve the maximum Return On Investment (ROI).
Targeting Audiences As Per The Location
This process is also called Geo-targeting, and it involves breaking down the audience you want to target by country, state/province, city or zip code. This may not look the most important method for you, but to B2B companies, it can create a significant impact on their Click-Through-Rate (CTR) and Return-On-Investment (ROI). Let me give you an example to help you understand this method properly; a potential customer living in New York is more likely to view an Ad with the word ‘New York’ in it because he/she lives in that particular region. He/she might be less interested in the ads, which are targeting the entire country. Geo-targeting is a method through which you can upsurge the CTR by including your city’s images along with some information. You can add an image of The Empire State Building rather than using any generic image to increase the audience.
Create Facebook Ads As Per The Demographics
This is another way of targeting the right set of audience in the market. There are certain factors that you can consider when setting up an Ad campaign like, age, gender, marital status, education level, work position and many more. If you want to be precise with your Ad campaign, then Demographic would be the best option that you can choose to get higher quality clicks and efficient lead generation. With this, you also have an opportunity to optimize your ads for the lowest click rates and the highest Return-On-Investment (ROI).
Determine The Interests Of The Audiences
Facebook allows you to sneak into the profiles of the people and know their likes, dislikes, hobbies and activities from their public profiles. You can use this information to build a strong Ad Campaign to achieve maximum ROI. You will be in a better position to generate high quality leads with this crucial information. You can put all the relevant interests while setting up the Ad campaign in order to cover a major portion of audiences.
Set Up Ad Campaigns By Determining The Behavior Of The Audience
You can use the behavior of the users to make huge sales. By determining their actions on the internet, you can influence their future decisions. There are many ways to get access to the behavioral data, such as the website visited, ads engaged with, products purchased, duration of stay on a particular website and many more. By knowing these things, you can easily decide as to how your ad campaign should look. The behavioral targeting can also lead to higher clicks and ROI.
Make Use Of The Custom Audiences
If you have created an email list of the prospective customers through the various numbers of sources, then you can make use of that list in order to advertise your business on Facebook. You should not just rely on the email addresses of the customers, but try to reach them through their physical addresses and phone numbers. This strategy is only going to work if your data is accurate.
These are the five points that can help drive the consumers to your Facebook Ads, so that you can make an enormous amount of money.