How is your product’s “job to be done” tied to your customer’s personal identity?

• Your customer wants your product to reflect what they believe about the world.
• You have to understand a customer’s personal identity in order to understand the job they’re hiring your product to do.
• By researching the job your product does, you’ll better understand the identity of your customer.
• By researching your customer’s personal identity, you’ll uncover the job they’re trying to get done.

The correct answer is:

• Your customer wants your product to reflect what they believe about the world.

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