HubSpot CMS For Marketers Certification

How is a visitor’s country determined for smart content?

July 5, 2020 Certificate Land

The language set in the visitor’s browser
The user agent
The visitor’s IP address
The country property in your CRM

The correct answer is:

The visitor’s IP address.

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← Jill is a marketer at The Green Thumb, a plant nursery that delivers plants to your doorstep. Her main buyer persona is young women who want to add greenery to their apartments but don’t know how to properly take care of plants. On The Green Thumb’s website they have the page “Which Plant Is Right For You?” that shows all the plants they offer and what environments they are suited for. How can Jill personalize this page to better target her buyer persona?
Which of these segments is a good place to start with your personalization efforts? →