Microsoft Advertising Search Certification

How is a conversion rate defined?

April 19, 2022 Certificate Land

Number of impressions ÷ Number of conversions as a %
Number of clicks ÷ Number of impressions as a %
Number of conversions ÷ Number of clicks as a %
Number of clicks ÷ Number of conversions as a %

The correct answer is:

Number of conversions ÷ Number of clicks as a %

🎓 Get all the latest and updated Microsoft Advertising Search Certification Answers

← Dynamic Search ads automatically target relevant search queries based on the content of your website, and are dynamically created to respond to these search queries.
Susana has recently implemented Responsive Search Ads (RSAs) on search campaigns. To best understand the full impact of her RSAs, how soon after implementation should Susana measure their performance? →